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Built-In Social

ebook
How to redesign your business for social relevance and profitable success

Marketing today is driven by the customer. The old mindset was finding customers for your products and services. The new one is collaborating with the customers whose trust you have earned to develop better products and services for them. Businesses that succeed today acknowledge that they are in shared relationships with customers, employees, and other influencers in the community—even competitors. Built-In Social provides a step-by-step approach to building a business channel that aligns your business with its ideal customers and ensures your organization's continued relevance and success.

  • Intended for mainstream businesses that want to get results from social media networking and marketing but have been frustrated by the obstacles, namely, the lack of a basic method or structure (and a practical step-by-step approach) for converting relevant social qualities into profitable outcomes
  • Author Jeff Korhan is a speaker, trainer, and coach helping mainstream small businesses increase their influence, enhance customer relationships, and accelerate growth
  • Built-In Social will show you how to turn visibility, authenticity, accessibility, community, and relevance into measurable and profitable gains.


    Expand title description text
    Publisher: Wiley

    Kindle Book

    • Release date: March 20, 2013

    OverDrive Read

    • ISBN: 9781118631799
    • Release date: March 20, 2013

    EPUB ebook

    • ISBN: 9781118631799
    • File size: 1187 KB
    • Release date: March 20, 2013

    Formats

    Kindle Book
    OverDrive Read
    EPUB ebook

    subjects

    Business Nonfiction

    Languages

    English

    How to redesign your business for social relevance and profitable success

    Marketing today is driven by the customer. The old mindset was finding customers for your products and services. The new one is collaborating with the customers whose trust you have earned to develop better products and services for them. Businesses that succeed today acknowledge that they are in shared relationships with customers, employees, and other influencers in the community—even competitors. Built-In Social provides a step-by-step approach to building a business channel that aligns your business with its ideal customers and ensures your organization's continued relevance and success.

  • Intended for mainstream businesses that want to get results from social media networking and marketing but have been frustrated by the obstacles, namely, the lack of a basic method or structure (and a practical step-by-step approach) for converting relevant social qualities into profitable outcomes
  • Author Jeff Korhan is a speaker, trainer, and coach helping mainstream small businesses increase their influence, enhance customer relationships, and accelerate growth
  • Built-In Social will show you how to turn visibility, authenticity, accessibility, community, and relevance into measurable and profitable gains.


    Expand title description text
    • Details

      Publisher:
      Wiley

      Kindle Book
      Release date: March 20, 2013

      OverDrive Read
      ISBN: 9781118631799
      Release date: March 20, 2013

      EPUB ebook
      ISBN: 9781118631799
      File size: 1187 KB
      Release date: March 20, 2013

    • Creators
    • Formats
      Kindle Book
      OverDrive Read
      EPUB ebook
    • Languages
      English